Privacy policy

Last Updated / Effective Date: September 2025

At CALM, we respect your privacy. We collect only the personal information needed to process your orders, communicate with you, and improve your experience. We never sell your personal information.

1. Overview

This Privacy Policy explains how CALM (“Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you:

• visit our website (iwantcalm.com),
  
  
• make a purchase,
  
  
• use our services, or
  
  
• otherwise communicate with us.

By using our Services, you agree to the collection and use of your information as described here. If you do not agree, please do not use our Services.

Our store is hosted by Shopify. Shopify processes your personal information not only to provide services to us directly, but also to provide Enhanced Services (Shopify Network Intelligence) that use customer data across multiple merchants. These services help detect fraud, improve advertising, and optimise how online stores operate.

We may update this Privacy Policy from time to time. When we do, we will post the new version here, update the “Last Updated” date above, and take any other steps required by law.

2. What Information We Collect

2.1 Information You Provide Directly

When you use our Services, you may give us:

• Contact details: name, address, phone number, email.
  
  
• Order details: billing and shipping addresses, payment confirmation, contact details.
  
  
• Account details: username, password, security questions.
  
  
• Shopping details: items you view, add to cart, or save to your wishlist.
  
  
• Customer support details: information you provide in messages (e.g. emails to hello@iwantcalm.com).

Some features require this information. If you choose not to provide it, certain Services may not be available to you.

2.2 Information from Third Parties

We may receive information from:

• Shopify (our ecommerce provider).
  
  
• Payment processors (e.g. card details, billing address).
  
  
• Marketing and tracking tools when you interact with our emails, ads, or affiliate links.

2.3 Information from Cookies & Tracking

We use cookies and similar technologies to understand how you use our Site and Services, improve your experience, and ensure that orders and affiliate commissions are processed correctly.

Tool / Service	Purpose	What’s Collected	Policy Link
Shopify	Run the online shop	Browsing and purchase behaviour	Shopify Cookies
Omnisend	Email marketing	Email opens, link clicks, purchases via email	Omnisend Privacy
GoAffPro	Affiliate programme tracking	Ensures discounts apply and affiliates are credited	GoAffPro Privacy

Cookie controls: Most browsers accept cookies by default, but you can change your settings to block or delete them. Please note this may affect how our Services function.

2.4 Enhanced Services (Shopify Network Intelligence)

When you shop with us, some of your information may be used by Shopify together with information from other merchants to provide Enhanced Services. These services include fraud detection, advertising, and analytics that help us and other merchants run our businesses.

• In the US: If you are located in certain states, you may have the right to opt out of data sharing for targeted advertising. You can exercise this right by visiting our Data Sharing Opt-Out Page (provided by Shopify if enabled).
  
  
• In the EU, UK, or Switzerland: We will only use your information for personalised advertising with your consent. You can withdraw consent at any time by adjusting your cookie preferences or through Shopify’s Privacy Portal.
  
  
• Worldwide: You can learn more in the Shopify Privacy Policy.

3. How We Use Your Information

We use your personal information to:

• Provide products and services: process payments, fulfil orders, manage accounts, ship products, handle returns, and allow reviews.
  
  
• Marketing and promotions: send offers, updates, and advertising (by email, SMS, or post). You can opt out at any time.
  
  
• Security and fraud prevention: detect, investigate, and prevent fraud or misuse.
  
  
• Customer support: respond to queries and improve our Services.

4. How We Share Your Information

We may share your personal information with:

• Service providers: payment processors, fulfilment partners, shipping companies, IT support, and analytics providers.
  
  
• Business partners: Shopify, Omnisend, GoAffPro, and other partners, for service delivery and advertising.
  
  
• Affiliates or corporate group companies, where necessary for business purposes.
  
  
• Legal authorities: where required by law (e.g. subpoenas, fraud investigations).
  
  
• Business transactions: if we are involved in a merger, acquisition, or sale of assets.

We do not use or disclose sensitive personal information to infer characteristics about you.

5. User-Generated Content

If you post reviews or other content publicly, others will see it. We cannot control who views or uses information you make public.

6. Third-Party Websites and Links

Our Site may link to other websites or platforms. Their privacy practices are not under our control. Please read their policies before sharing personal information.

7. Children’s Data

Our Services are not directed at children.

• We do not knowingly collect information from children under 13 in the US or under 16 in the EU/EEA/UK.
  
  
• If you are a parent/guardian and believe your child has shared data with us, contact us and we will delete it.

8. Security and Retention

• We take steps to protect your personal information but cannot guarantee “perfect security.”
  
  
• Do not send sensitive details through insecure channels (like email).
  
  
• We keep your data only as long as needed to provide our Services or comply with legal obligations.
  
  
• Example: we keep order records for 7 years for tax purposes.
  
  
• Inactive accounts may be deleted after 3 years.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access: see the information we hold about you.
  
  
• Delete: ask us to erase your data.
  
  
• Correct: fix inaccurate data.
  
  
• Portability: request a copy of your data.
  
  
• Restrict processing: ask us to stop using your data in certain ways.
  
  
• Withdraw consent: change your mind where we rely on your consent.
  
  
• Appeal: challenge a decision we make about your request.
  
  
• Marketing choices: unsubscribe from promotional emails at any time.
  
  
• US state residents: If you are located in certain US states, you have the right to opt out of your data being used for “sharing” or “targeted advertising.” Use our Data Sharing Opt-Out Page to exercise this right.

To exercise these rights, email us at hello@iwantcalm.com. We may ask you to verify your identity before acting on your request.

10. Complaints

If you are unhappy with how we handle your data:

• Please contact us first at hello@iwantcalm.com.
  
  
• If you are not satisfied, you can also complain to your local data protection authority (for example, the Singapore PDPC or UK ICO).

11. International Users

We may transfer your data outside your country (e.g. to Shopify servers in the US). Where required, we use safeguards such as the European Commission’s Standard Contractual Clauses to protect your information.

12. Contact Us

If you have questions, or want to exercise your privacy rights, contact us at:

hello@iwantcalm.com

Learn more in the Shopify Privacy Policy